I love words. And it's why I try to use them in the order that offers context and clarity, and hope that people read them in that order and not pick and choose their pieces of sentences to rearrange them into a jigsaw puzzle of their choosing. It would be foolish to suggest that the Cardinals did not use their franchise value to score a better deal on the development and construction of Ballpark Village. Of course they did. They used their big, honking footprint and sharp elbows in downtown to do so as well. They are big business, and that's what big business does. I'm passing along the Cardinals explanation for the connection between Ballpark Village and the ball team -- and whether you like it or not, or believe it or not, I feel it's important to point out that it has been consistent, from the moment BPV was discussed.
I've been consistent through all these chats that the Cardinals have money to spend, can spend more on the payroll than the do. They are not hurting for revenues.
And all of the above can be true.
My biggest issue with the "franchise value" nonsense that is printed in some places is that is has not tether to reality. It's not based on the books. It's based on speculation, on formulas, on estimates, and when has it been right? Also, a franchise is worth exactly this: WHAT SOMEONE ELSE IS WILLING TO PAY FOR IT. That's what gets me. The Cardinals are a billion-dollar business, for sure, but the value of the franchise is significant, but what it is ... we can only get a sense in general terms. It's a top-third revenue team for MLB. And that is robust company.
I don't think it's the advertisement on the tarp that nudges them into that group.