This is a big question facing the Cardinals, and I don't readily know the answer they're going to have because past attempts haven't really done it. Consider what they did entering this season:
-- Traded for Arenado.
-- Re-signed Wainwright.
-- Re-signed Molina.
These would seem to be three moves the fans would welcome, would draw out the ticket sales. They also had Simmons number retirement, Herzog bobblehead, and giveaways related to star players -- legit star players -- like the three players mentioned above as well as Flaherty and Goldschmidt.
As any of that spurred ticket sales?
We do need context here. The Cardinals were not clear to open for full capacity until June, when the season was in a freefall. So, they never really sold full tickets when the team was in first and Arenado was the draw, or Wainwright, or Molina. And when they did open up full, look at the schedule they had -- it wasn't Cubs/Cardinals as Wrigley had when it opened full, it was Miami. It was a soft point in the schedule. It was daily double of a team in a losing stretch with opponents that don't usually draw in a 100-win, MV3 season.
There has to be a lesson/signal there, right?
Leading indicators for ticket sales sure seem to be, in some order:
-- Time, day, month of the game.
-- Cardinals current trends, style of play.
-- Cardinals' place in the standings.
Well, the Cardinals think they have an excellent schedule to sell for 2022. And they're already seeing some excitement based on that. Cubs for labor day. Later opening day at home (better weather, fewer April dates). Yankees coming to town. A chance to load up the Orioles series with Browns themed moments/giveaways/throwback uniforms. So, if the opponents are more appealing and the time/day/month is more appealing, they can focus on how to generate more buzz and excitement for the product on the field.
If adding Arenado didn't do that ... Can they really believe a free-agent signing will?