Wait, wait, wait.
Chief let the hand pass no-call slide, more or less.
But he did use all of that good will he built up to nuke the officiating when the Blues got to the Finals against Boston.
It was a master play, and it seemed to work.
This latest attempt might not have as much of an effect because the spotlight of the postseason is lacking, but it's clear he wants to get the word out he feels like his team is getting the short end of the stick.
I think a lot of this comes down to reputation.
Coaches who constantly gripe and whine about officiating tend to get ignored.
But I don think those who only vent when they truly feel something is wrong can perhaps alter the nature of some officiating.
Berube has done a really good job of knowing when to give the officials as pass (no pun intended) and knowing when to push back publicly.