I'm not sure I agree with that assumption. If by sports media you are referring to prominent sports writers who speak out about their politics on social media, perhaps. But just like in all forms of media, you can find viewpoints that align with yours -- and even ones that try to boost their standing by claiming they are the only voices who offer that perspective. Clay Travis, for example, has enhanced his brand by telling his fans that all of the sports media thinks one way, and he's the only one who thinks another way, so he should be listened to. That's good marketing -- if you can convince people it's true.
Some of the assumption also comes down to what is classified as political.
I got a lot of emails telling me I was putting politics into the sports page by writing about the Cardinals' plan to embrace Black Lives Matter.
I suggested those who like the Cardinals but didn't like the movement should listen to the Cardinals' explanation of their actions.
I don't think that's political. Some do.
I get tweets telling me wearing masks are political. I don't think that's true. Some do.
Some sports writers are eager to tell you about their politics. I can see how that's off-putting to those who don't agree. I try to avoid that.
But when sports and politics collide, as they often do especially now, sports writers should not be expected to not write about the overlap.
When it comes to addressing systemic racism in our country, I won't shy away from that topic when it collides with sports. Ever. If that makes me political, OK. I can show you plenty of emails that will make make my point for me, if you can stomach reading them.